Gonzalez-Haase: Display for Ideas
08.04. – 14.04.19
an object made by a human being, typically one of cultural or historical interest.
something characteristic of or resulting from a particular human institution, period, trend, or individual.
from Latin arte (‘by or using art’) + factum (‘something made’)
On the occasion of Milan Design Week 2019, Spazio Maiocchi introduces Artifact, a new permanent space designed by Berlin-based architecture firm Gonzalez—Haase. With its large window opening onto the sidewalk, Artifact will be a new meeting place open daily, serving as an access point to Spazio Maiocchi and an ever-changing display for ideas. Located in the vibrant area of Porta Venezia in central Milan, Artifact opens its doors with an exhibition of unique objects of art, design and fashion that function as a time capsule of the first 18 months of activities curated by KALEIDOSCOPE at Spazio Maiocchi since its inception in October 2017, originated from the convergence of visionary founding partners Slam Jam and Carhartt WIP.
After hosting exhibitions by emerging artists such as Darja Bajagić, Timur Si-Qin, Anna Uddenberg and Korakrit Arunanondchai; public talks by cultural innovators like Virgil Abloh and Arthur Jafa; and presentations by avant-garde fashion brands such as Telfar, Cav Empt and Aries, Spazio Maiocchi now embarks on a new long-term project, proposing a new and more dynamic role for today’s cultural institutions.
The display, designed by Berlin-based architecture firm Gonzales—Haase, centers on a minimalistic display structure inspired by classification and museography. With an emphasis on perspective, transparency and modularity, the steel grid display recalls a scaffolding system or a server room, halfway between sheer function and artificial intelligence. This core concept is furthered by a modular visual identity designed by art direction studio Bureau Mirko Borsche.
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8 APRIL 2019
6 – 10 PM
9 – 14 APRIL 2019
11 AM – 6 PM