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Spazio Maiocchi
BUTTERFLY feat. Joshua Gordon
05.11. – 12.11.19

London-based brand Aries presents a collaboration with Havana Club and Joshua Gordon on a multi-media project including exhibition, film, book and capsule collection of merchandise to launch on November 5, 2019 at Spazio Maiocchi. Supported by Slam Jam.


Conceived and produced by Aries in collaboration with Havana Club, “BUTTERFLY” by Joshua Gordon is a photographic project around the drag and trans community of Havana, Cuba.

Shot over a month on location in Cuba, the images are the result of Gordon’s immersion into the sub-culture of his subjects. The result is a raw but poetic series of portrait images shot on polaroid, super-8 and 35ml.


Set alongside this reportage document are a series of images shot in studio in London by Gordon in collaboration with Aries creative director Sofia Prantera and stylist Jane How. Inspired by the iconic branded content of 70’s publications like Playboy, the image see Havana Club’s Giraldilla symbol recreated with body paint and gaudily branded, cross body sashes and ribbons. These feature alongside the Aries x Havana Club merchandise on models Jess Maybury and Kasper Kapica.


The accompanying capsule unisex release of Aries x Havana Club merchandise will launch alongside. Key items will feature Joshua’s Cuba photography, hand-drawn illustrations and bespoke graphics and reworked logos across tees, socks, cap and shirt.

All merchandise and books will be available to purchase at and from November 5th as well as select global stores.


November 5, 2019
7–10 PM


through November 12, 2019
2.30–6.30 PM


For more info please contact


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